* The names used in the example are hypothetical
Sabitri Pariyar and her husband are goat farmers in Okhaldhunga. Their goats, sadly, are very weak and do not fetch them a desired income.
The reason that the goats are weak is because Sabitri and her husband do not have access to better breed of goats in their village; there is a limited availability of nutritious feed for the goats; they do not have proper veterinary services in the village. To add to this, they do not have knowledge on proper goat farming practices.
Hari Bahadur is Sabitri's neighbour. He runs a breeding farm for goats in the same village. Hari was hopeful that his breeding farm would run well in the village. Although he wants to expand his business through better breed and feed options, he neither has adequate clients nor appropriate knowledge on proper breed management.
It’s a similar situation for Tanka Prasad – the paraveterinary worker in Sabitri’s village. He does not have product options and lacks updated knowledge. The local goat farmers seldom bring their goats to him when they are sick, let alone for vaccination and other preventive services. Tanka feels that it will better for him to migrate to Kuwait for work.
The local representative from the veterinary medicine company, Shanti, is similarly disappointed. The veterinary medicine company is eager to expand their business. However, they are unsure about how to do so.
Prithivi and Priya are from Sahaj. On their visit to several villages in Okhaldhunga, they met with many farmers like Sabitri to understand their problems as goat farmers. They also spoke to some local businesses like goat breeders and paraveterinary workers, representatives from veterinary medicine companies, as well as local government representatives in the rural municipalities. Some of the rural municipalities have shown interest in sustainably improving the livelihood of goat farmers. Some businesses have also signalled interest in increasing their business and working in Okhaldhunga. However, they have also shared their concerns over the challenges and risks preventing them from doing so.
Team Sahaj, however, see an opportunity that could result in a win-win situation for all.
After interacting with Sahaj, Hari Bahadur approaches Sahaj with innovative ideas to find better breed and feed options for the goats. On further discussion, he signs a partnership with Sahaj towards this end. Sahaj also encourages Hari Bahadur to interact with the rural municipalities with his plans.
After an interaction between Sahaj and Shanti, her company approaches Sahaj to continue the discussion at their head office in Kathmandu. After the discussion, Shanti’s company is eager to sign a partnership and co-design activities with Sahaj that will allow them to increase their business and ultimately provide better services and products to the farmers.
With support from Sahaj, Shanti and her colleagues interact with paraveterinary workers like Tanka Prasad. The medicine company offers training to the paraveterinary workers and promises more product options. They also promise to conduct awareness activities for better goat health management and the importance of using quality products.
With support from Sahaj and the rural municipality, Hari Bahadur has introduced better goat breeds and more nutritious feed for the goats. He also upgraded his knowledge so that he can better advise the farmers. This is sure to help the goats in the village grow healthily.
With improved breed and feed options coupled with useful advice from the goat breeder, Hari Bahadur, goat farmers are lining up to seek paid services from the breeding farm. Sabitri is also queuing up with her goat.
After a visit to the goat breeder, Sabitri learns the importance of proper goat health management. She then decides to take her goats to get vaccinated from the paraveterinary worker, Tanka Prasad. With more product options and updated knowledge, Tanka Prasad is confident that he can provide good service and products to Sabitri for her goats. He is happy to have people seeking his services. In fact, he is so happy that he is no longer considering going to Kuwait.
The veterinary medicine company is significantly increasing their sales in Okhaldhunga. To encourage this good work, the company has decided to give Shanti a promotion!
The other veterinary medicine companies are also interested in working with paraveterinary workers like Tanka Prasad. They too want to have their products distributed to remote areas through these paraveterinary workers. Therefore, they have started adopting similar practices.
The other local breeders are also interested to follow Hari Bahadur’s business model. He is being invited to share his learnings to goat breeders in other rural municipalities.
Sabitri and her husband are finally happy. The have also constructed a shed for their goats after listening to the advice from Hari Bahadur and Tanka Prasad. It looks like the goats will grow healthily and fetch them a higher income when they sell their goats this Dashain!